The wonderful Lisa Ray, formerly Two Knives, has done something amazing. She has taken what emerged as a parental concern / important political issue for her and taken it beyond the blog! Lisa has founded a new organization, Parents for Ethical Marketing, where those of us concerned with such issues can turn for information and for guidance on how to best take action outside of bloggy land. I am in awe. The site looks incredible and is packed full of great information. Now, Campaign for a Commercial Free Childhood and Commercial Alert do not have to bear this burden alone. Lisa is interested in creating a forum that will spotlight the unethical behvior of corporations attempting to reach children. A little bad PR can do wonders, she hopes. Me too!
But, fear not — bloggy land will still benefit from Lisa’s incisive critique and watchful eye, as PEM has a blog, delightfully named, Corporate Babysitter. Be sure to check it out.
Thanks Lisa!