I try so hard to be cool — not to show Thing 1 when she’s doing something that is freaking me out. Like, yesterday, when she told me under no uncertain circumstances that she never wants a baby to grow in her body - I reassured her that she didn’t have to have a baby, no problem. But when asked THREE times by a 4 year old, “But how do you NOT get a baby?” It’s a bit challenging. Still, I was cool. No problem. Read the complete Post.
Old Navy Responds
| action items, consumer culture, corporate irresponsibility, gender, marketing to children, socialization, stereotypes | 1 Comment
Old Navy had this to say about the post on July 31 (see posting below). Since they value customer feedback so much, I thought I would post the customer service email, in case anyone else would like to be “an important part of the process.” If you would like to complain share your thoughts as I did, feel free to email them at custserv@oldnavy.com
Thank you for your e-mail regarding our current collection of Old Navy
styles for our Boys and Girls departments. We always want to know how
Others Not Pigeon Holing Your Kids? Take Matters Into Your Own Hands — Gender Stereotypes on Sale at Old Navy!
| action items, consumer culture, corporate irresponsibility, gender, socialization, stereotypes | 1 Comment
Yes, it’s good to know that we’ve gotten past all those old gender stereotypes.
I was looking at the Old Navy kids clothes when I noticed a fairly vivid example of that tight little box that boys and girls get to live in when it comes to gender roles (see “Gender Rules” above under “What Box?”). If you look at the “graphic tees” on sale for girls you will find shirts with the following sassy sayings:
Little Diva, Drama Queen, I Get Cuter Everytime U See Me, Perfect 10 (in the “baby girls” section, btw — ideal for any 5 year old - ICK!), Read the complete Post.