Scholastic Books and Commercialism in Preschool: an Interview with Rebekah Cohen
| Scholastic, consumer culture, corporate irresponsibility, interviews, marketing to children, play, preschool | 8 Comments
In preparation for my upcoming meeting with Thing 1’s preschool about Scholastic, I started sniffing out additional information. I couldn’t find nearly as much as I would like on preschool commercialism, but then I was magically referred to Rebekah Cohen and voila, paydirt! Cohen has a Master’s in Child Development from Tufts University (where she specialized in children and media) and formerly worked as a research assistant with Campaign for a Commercial Free Childhood. Her Master’s research focused on (drumroll) commercialism in preschools. She now lives and works in San Francisco. Cohen was gracious enough to let me interview her a few days ago. Her insights follow:
So, okay, tell us, how bad is commercialism in preschool? Read the complete Post.